Production Brief (Georgia Harris)

Project name: The Replacement (Thriller 2 Minute Trailer)

Length: 1min to 2 min

Deadline: 31st March 2010

Group members & their roles: Georgia Harris(Director), Audrey Khayne(Editor) and Elizabeth Mensah-Tandoh(Camera Person)

Brief overview of content (approx 50 words):

Target audience (age group, gender bias (if any), socio-economic status and lifestyle profiling): Our target audience is teenagers aged 16+, it isn’t typically aimed at a particular gender, and we would say our trailer would be aimed at people of working class.

What comparable products have you researched?
We have looked into other thriller film's for our coursework, looking at codes and conventions of them and how we can interpret certain aspects of them into our film.

What is the rationale behind this text?
Our film will be portraying a sense of suspense and twist, by which the audience will not be expecting the things to happen that do. So overall we want to make the audience feel shocked and left wondering what happened.

What representations will be operating in your text? Are these justified?
We will be using the everyday representations of teenagers in our film, the typical everyday college student. We will also be going against the usual representation of disabled people as our actor who will be playing the disabled character will in fact cause the twist in our film, and go from playing the protagonist to the antagonist who goes from being seen as the good and innocent person to the bad and in fact main perpetrator of the story.

How will you test whether the product is successful?
We will be publishing 2 questionnaire's for the audience to fill in, also have set up a facebook page in order to gain feedback and let us know where and if we need change things and how.

How will you check that it accomplishes the intended effect?
We will look through our finished film and also get other members of our class to judge if our film fits into the criteria that we set from the beginning.

What generic codes and conventions will be operating in your text?
We will be using things such as typical camera shots and movements used to create suspense, such as close ups of the character's, quick cuts and low angle shots.
Also we will be using the sound to create the suspense too, things like jumpy music, music that starts off quiet and builds up throughout until the end where the usual main piece of action occurs.

What are the overt (obvious) messages incorporated into the text?
The obvious messages portrayed in our film will be the dark and empty setting in which its been filmed, also our genre is obvious, this is shown through the settings and the actors used.

Are there any (hidden) messages incorporated into the text?
The hidden messages are the twist at the end of the film, when the audience are least expecting it. When the disabled character actually turns out not to be disabled.

Identify any resource constraints (time, money, equipment, human resources) that might affect your production and your hopes for your product: Some constraints we have encountered are human resources, not having the desired actors to play certain roles, also given the time limit, things haven’t always gone to plan due to last minute adjustments to the group and the work being produced within.

Additional notes: