Target Audience Research (Georgia Harris & Mensah-Tandoh)

We have chosen to aim our trailer at a 15+, mainly female dominated audience.
Our reasons for choosing this is because it's setting is based in a college, where the people are aged between 16 and up, so it will allow the audience to relate easily. Also the main character is female, so the females of the audience can also relate to the typical, everyday college student.
Also the socio-economic group which our target audience will fit into will be working class citizens, every-day people living in average housing, and working a Monday to Friday 9-5 job.

We have chosen this particular group, again so the audience will relate to the characters and gain an easier understanding of the situation and the living environments in which they live and socialise within.One being going to a college a person from this background is able to identify themselves as they may live the same life styles,wear the same clothes and have be able to have access to the same facilies they see throughout the film

Name:Iffhra
Age:17 Years old
Interests:Singing,church,friend and family,studying,music,nightsout,watching films and shopping
Dislikes: Long lessons,liars,not getting her own way,disappointment,
The reason i have asked Iffhra these questions, is because i feel Iffhra is a good representaion of the type of people,that we are targeting to watch our opening film sequence.She has strong believes and strong opinions about the things she likes and dislikes.She also comes from the same social-economic background of the people that shown on our film.We as a group also feel that she is like them and can relate to the way they are.