Treatment (Audrey Khanye)

Product:
We are going to be filming the 2-minute opening sequence of our film called the: "The Replacement" as our product, which is based on the genre thriller. After or during our filming period we plan to market our film campaign using various methods such as advertising which will help our trailer reach a wide audience as we will be advertising our products on many platforms e.g. through the radio, TV, newspaper, and the internet. Using social networking sites such as Facebook and Youtube (on the internet) is vital to our campaign as our target audience are ages 16+, this age group is the most likely to be using these sites.
Also globalisation will allow our product to reach audiences world wide

Target audience:
We aim to target a wide audience of teenagers and adults ranging from 16+, also a mainly female dominated audience. Our reasons for this is because the setting is based in a college, where the people are aged between 16 and above, so it will allow the audience to relate easily. Also the main character is female, so the females of the audience can also relate to the typical, everyday college student. Also the socio-economic group which our target audience will fit into will be working class citizens, every-day people living in average housing, and working a Monday to Friday 9-5 job.

In order to find out more in formation about our audience and also to get some feedback about our film I posted a created a face book group, and put together questionnaire for them to fill in. My questionnaire asked questions such as: are the antagonist and the protagonist clear in this film? Is our story line easy to follow?
What did you like most about our movie? Etc.

Institution
Our production’s logo is called Twisted productions. Our product will be distributed via the internet and it's mediums such as Facebook and Youtube


Genre
We plan to stick to the typical thriller genre when filming our 2 minute opening sequence which includes a number of conventions. A typical convention that we will include is antagonist vs protagonist
In order to make our opening sequence recognizable as a psychological thriller we will be following the codes and conventions of the thriller genre. Conventions we have included are: creating a sense of mystery, suspense such as creating the twist in the end when the audience discover that Jo the protagonist is not really disabled.